Module 3 - Online writing rules

5 most important rules for writing online
Web readers are scanning a web page and picking up headlines, captions, and the first words of every paragraph, rather than read it word-by-word (like they would read a paper). Find a focus on your content, and keep your pages concise, simple and avoid jargon.

1. Use the inverted pyramid structure; outline your main idea first and follow with your paragraphs which will explain and support the idea
2. Write short sentences and paragraphs - max 20 words in a sentence, and max 6 sentences in a paragraph.)
3. Make it easy to read/scan your text:
Use bold headings with keywords.
Use intendented lists and bulleted lists if appropriate
4. Omit all redundant information, and do not repeat yourself in the text.
5. Include links if the user would like to read more about a specific topic rather than include all information on your page.